Keep provides sports consumer goods (goods) around the characteristic needs of sports users, and Keep builds a complete monetization link from sports content to sports executive list consumption for users (field ). Mu Yi: The proportion of realized revenue is an easily overlooked commercialization indicator! Mu Yi: The proportion of realized revenue is an executive list easily overlooked commercialization indicator! In this most basic monetization link, Keep only needs to continuously optimize the matching of people and goods, and improve.
The conversion efficiency from content communities to e-commerce scenarios, so as to continuously increase the scale of e-commerce executive list monetization revenue. of. However, Keep’s current commercialization attempts are not without obstacles. Most of these obstacles occur in the process of expanding sports scenarios (solutions) to improve monetization capabilities; such as Keepland, an offline experience store opened by Keep. The executive list online-to-offline monetization difficulty will increase. Although offline stores also have the ability to retain users in sports scenes, from the perspective of commercialization, under normal circumstances.
The establishment of physical stores requires investment and income related calculations; because offline stores require pre-construction executive list investment, and once it cannot be Guaranteeing the proportion of realised revenue and the inability to guarantee the cashback period of offline stores will result in operational risks. You can’t expect too executive list much from the platform to open a store to attract a lot of traffic from external channels, which is why Keep has closed some stores. At the same time, we can also see that the home fitness boom brought about by the epidemic has helped Keep greatly strengthen the scene stickiness of home fitness.