Having a blog on your website gives you additional opportunities to target relevant keywords. Advertising Continue reading below As a small business, Banner Design you have limited resources and cannot afford to compete with larger companies. That's why it's important to prioritize the types of content you include. Your blog should be a mix of: Informative articles Here are the articles about your neighborhood, such as: Walkability. Cost of life. Social life. Schools. Banner Design Criminality. Restaurants. Outline the pros and cons of the neighborhood and offer unique perspectives. visual content This may include: Pictures. Video tours. Virtual tours. Live videos. Infographics.
Advertising Continue reading below Interviews Banner Design with local business owners Conducting interviews with local business leaders may take some time, but it will be worth it. These interviews give a unique perspective on your neighborhood and demonstrate to potential buyers how great your neighborhood is. Business owners are likely to share these Banner Design interviews on their social media platforms and websites to help raise awareness and increase your reach. Before publishing the content and sharing it, take a few minutes to optimize it for search engines. Include relevant geographic keywords in titles, headings and subtitles, meta descriptions, alt text, hashtags, and URLs. 8. Create video content Content is often the easiest to produce, but if you can, you Banner Design should invest in creating and optimizing video content. This can help you stand out from the competition. Consider:
Launch and optimization of a YouTube channel. Regularly upload videos to this channel. Share or upload your videos to your website and social media pages. Banner Design Stream live on Facebook and YouTube to build a larger audience. Advertising Continue reading below Need content ideas you can create? Try: Open house videos. Video lists (10 best homes for families). Live Q&A. Q&A videos. Virtual tours. You can reuse this video content to create other content to use on social media and on your blog so you can make it work for you in every way possible. Spend Banner Design time optimizing your video content for local search. Add your geo-targeted keywords to titles, descriptions and hashtags. For accessibility, add captions and a transcript. If you include the transcript in the description, search engines will be able to crawl and index the content more easily. Also include links to your social media profiles, website, and any related listings in the